# Who backs the Personal Agent Protocol

> Ten organisations are named as PAP partners across two announcements. Sierra's lists Genesys, Instinct, Rocket, Shopify, Stripe and Walmart. Meta's, as reported by CMSWire, drops Instinct and adds NiCE and Decagon.

Source page: https://pap.md/ecosystem/partners  
Last checked against sources: Oct 8, 2026  
pap.md is independent and not affiliated with Sierra, Meta or any PAP partner.

| Company | Role | Named by Sierra | Named by Meta | Note |
| --- | --- | --- | --- | --- |
| Sierra | Co-creator | Yes | Yes | Co-founders Bret Taylor and Clay Bavor wrote the announcement. |
| Meta | Co-creator | Yes | Yes | Maker of Muse, the consumer agent behind most of the attention. |
| Genesys | Launch partner | Yes | Yes | Contact-center software. CEO Tony Bates is quoted in the Sierra post. |
| Rocket Companies | Launch partner | Yes | Yes | Mortgages and Redfin. Quote describes a Muse agent going from home search to financing. |
| Shopify | Launch partner | Yes | Yes | Also helped build Google’s UCP. |
| Stripe | Launch partner | Yes | Yes | Also co-developed OpenAI’s ACP. |
| Walmart | Launch partner | Yes | Yes | Named by both. No Walmart quote or product detail was published. |
| Instinct | Launch partner | Yes | No | Named only by Sierra. Co-developed PACT with Decagon. |
| NiCE | Partner | No | Yes | Named only by Meta. CEO Scott Russell says NiCE is co-developing the protocol. |
| Decagon | Working group | No | Yes | Named only by Meta. Published its own protocol, PACT, the same day. |

Not on either list: OpenAI, Anthropic, Google, Amazon.

## Sources

1. [Introducing Personal Agent Protocol](https://sierra.ai/blog/introducing-personal-agent-protocol) · Sierra (Bret Taylor, Clay Bavor), Oct 6, 2026
2. [Genesys, NiCE Join Sierra, Meta on Open Standard for Personal AI Agents](https://www.cmswire.com/contact-center/genesys-joins-sierra-meta-on-open-standard-for-personal-ai-agents-01/) · CMSWire
3. [Meta joins with group of companies to tame 'chaos' of doing business with AI bots](https://www.cnbc.com/2026/10/06/meta-joins-companies-to-tame-chaos-of-doing-business-with-ai-bots.html) · CNBC, Oct 6, 2026
4. [Introducing the Personal Agent Consent & Trust Protocol (PACT)](https://decagon.ai/blog/introducing-the-personal-agent-consent-trust-protocol-pact) · Decagon, Oct 6, 2026
5. [Introducing: Personal Agent Protocol (PAP)](https://x.com/jeff_weinstein/status/2107541730870632493) · Jeff Weinstein (Stripe) on X